Just like the name suggests, Twist is dedicated to the unique needs of our curls-you can finally say goodbye to dryness and hello to bouncy and moisturized curls. Finally, a high-performance gel thats formulated specifically to fight off every curls worst nightmare Get Twist by Ouidad products in Canda here. You really can resist taking a big scoop because it’s formulated with ingredients such as shea butter, pataua fruit oil, and jojoba oil to moisturize hair and combat frizz." Curls are more affected by humidity due to their unique structure, making them susceptible to frizz. "That isn’t the case with Twist products because of the ingredients and formulations-take our Boss Bounce Light as Air Buildable Styling Cream. "How many times have we been told to use a dime-sized amount but because of the formulation, us curly-haired girls end up needing the whole tub?" says Kayla Peters, the manager of product development at Twist. "A bespoke approach is our priority, and we use the quiz to mix and match products that suit the health of the hair and adapt to everyone’s own pace."Īnd despite the information out there, Twist makes it its mission to debunk the curl myths presented to us over the years. "We’ve got a dedicated hair quiz online that takes our customers through a journey that helps to customize their hair care routine," Rectenwald says. Not only reworking traditional formulas to uniquely tap into the needs of curly hair, Twist treats every curl type as individual. "The number one concern for all of us with curly hair is its need for moisture, and we found by prioritizing hydrating and moisturizing formulas and reducing stripping components such as sulfates, parabens, and silicones, our products truly look after curl needs," explains Ashley Rectenwald, Twist's brand manager.
Leaving behind a prescriptive method and approach to looking after curls, the brand has set about carving out a space that prioritizes the needs of those of us with curly hair. Twist has burst onto the scene as a solely curl-focused brand that looks after all curly and coily hair types (we’re talking 3A-4C). Other brands you’ll love: Ouidad, Pattern Beauty, Bread
Most popular product: Gimme It All 4-in-1 Hydrating Conditionerįun fact: The brand's product names are as fun and vibrant as the formulas. Straight from the curl experts at Ouidad, the brand is dedicated to the long reign of the curl with a dedicated moisture approach cemented by its parent company's 35-year history in understanding and pioneering the category.īest known for: A moisture-first approach to curls, which helps with balance and provides curls with the nourishment they need. So when Twist was introduced, you can imagine my immediate interest. As curly and coily hair requires a bit more moisture and nourishment all within lightweight formulas, it can be a balancing act finding the proper range to not only care for all curls but put these unique needs first.Īs a coily, Afro-textured hair type myself, you can believe that I've tried them all-we’re talking everything from corner-shop beauty boutiques to the biggest brands on the internet. The same can be said for styling: Heavy products with ill-nourishing formulas only prevent our hair from receiving the conditioning it needs. Let’s face it: There are extra layers and additional steps that we need to incorporate into wash day to not only cleanse our hair and scalp, but to introduce more moisture to our curls. Perfect those face framing strands with your fingers and any additional product.For those of us with curly and coily hair types, product ranges and brands that claim to suit all hair types can be cause for skepticism. This will hold your style in place while adding volume to curls! Rub Tweek in between your palms and apply directly to curls. Use a little Curl Keeper Tweek to smooth over any loose curls and frizz. Take all the remaining hair and tuck it up and through the lower twist, securing with hidden hair clips or bobby pins. Repeat steps 3 and 4 directly underneath the first ponytail to create a layering twist effect. Be gentle at this phase, we want to avoid disrupting your curl pattern. This will create a twist shape, working with your curl pattern to create a beautiful look. Take a small section of hair from behind each ear and secure at the back of your head with a small elastic. The thickness of these sections are up to you, the more hair you add the bigger your style!įlip the tail of ponytail towards your head, feeding it into the gap between the ponytail and your head.
We recommend working in sections for better hair manageability and distribution of products to get the most even results. This will help your curls stay in place all day long, while maintaining your defintition. Prep the hair by scrunching in a couple of sprays of Curl Keeper Refresh spray to add texture and hold.
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